Unit 3.2 Market Research Codes and Conventions BBC Front Row

Front Row

Genre
The front row focuses on the creative media of TV, Radio, Theatre and Film, linking with the genres of magazine radio show, educational, discussion and special interest. As with any radio broadcast the topic chosen is a specialist interest as it focuses on a limited area in this instance creative media on Radio, TV and on Stage with a limited audience as well. The Front Row daily discusses topics which are fresh in the news for example yesterdays broadcast focused on Jude Laws interpretation of Henry V with a small panel, each topic discussed goes into detail about a certain area to give an in depth knowledge into how a production is created and made.
Format 
The Front Row is split into two sections of a narrative then presenter led, the first section consist of the presenter reading links to previously recorded interviews followed by the Presenter introducing the topics to disuse with live phone calls for audience questions as well this includes the audience with the program. I would expect the audience to be aged above 45 with a mid to highly paid job but research conducted in 2011 dismissed this stereotype with over 1 million being aged under 35, most didn't have a degree, intelligence is only required and an interest in the topic discussed.
Codes and Conventions
The Front Row contract with listeners by having a call in debate in the second half of the broadcast to debate and discuss the particular issues of that week.As The Front Row evolves around the media getting accurate sources of information is difficult, they achieve accuracy by interviewing the Actors, directors or the equivalent to their media and topic,objectivity means that they have a balanced discussion testing their opinion against facts shown.

http://www.standard.co.uk/news/radio-4s-listeners-arent-middleclass-just-intelligent-6565732.html

Unit 3.2 Survey Monkey Results Questionnaire 1

The results from this questionnaire which asked.

Please enter all your ideas and topics you would like to discussed/ covered on a Rugby Radio Broadcast.

100% of the responses would like for Rules to be explained and Scores to be read out. 

33% asked for their to be some sort of analysis of the teams I'm assuming in the premiership.

Unit 3.2 Survey Monkey Results Questionnaire 2

The results from the second questionnaire gave me a more in depth look into the stereotypical listener to the program and also peoples options.
Question 1. What is your Gender and Age?
50% Male and 50% Female
75% are under the age of 18 12.5% are between the age of 40-49 and 12.5% Over the age of 60
Question 2. Which bests describes your current occupation?
75% are unemployed or in a part time job  12.5% is Retired and !2.5% are a COE or Managerial position
Question 3. What is your ethnicity?
75% are White or Caucasian 12.5% Black or African American and American Indian or Alsaskan.
Question 4. What is the highest level of education  you have achieved?
37.5% have gained GCSE 50% have gained A-levels and 12.5% have gained a degree
Question 5. which type of Rugby are you Interested in?  
50% choose Union and the other 50% wasn't interested in the sport
Question 6. Have you/Would you ever attend a Rugby Match? what level and how many times?
25% have watch an Amateur game 62.5% have watch a professional game 25% has watch an International and 25% haven't been to a game.
with one who holds a season ticket, and 3 watching less than 5 games at any level.
Question 7. Any TV programs, Podcasts, Magazines or Articles featuring Rugby.
I gained a varied amount of results with
Rugby tonight and the rugby world being most popular
Question 8. Are you interested in  the European Scandal with the Heineken Cup? if so what's your opinion?
57% was interested with comments like its going to collapse with the RCC being created, all the teams are greedy wanting more money and the new tournament may provide that.
Question 9. With the WRU joining the Anglo French tournament what will happen to the Heineken Cup?
Most said it would collapse and comments like it but one reply said  "Its not about the sponsers its about who runs the tournaments and controls the game and money"
Question 10. With the Heineken cup in disrepair do you think it will have a knock on effect with lower tournaments like the Amberlin cup? 80% said yes with one saying the sponser isnt in the wrong but the people who run it so the Ambelin cup could stay if it changed its rules and regulations

    

Unit 3.2 Paper Based Results

Here I explain and show my results from my paper based questionnaire

Unit: 3.3 Interpretation of Results: Presentation